Now that we knew where we wanted to invest our time and efforts it was time for me to dig even deeper into the research. We started by pulling data on our “highly engaged users”, or users who have created more than 1 video per month consistently for a year. Looking into metrics from these users will help us figure out what success looks like for the user. Studying these users on topics like their average video output, industry, project start method, the templates they used, the time it took them to publish a video, the length of the video and the export method they used. These gave us insights on our highly engaged users behaviors.